Rebuilding reputation with a digital overhaul
Premium construction business digital rescue and strategic repositioning
Ace Building Co. is a premium construction and carpentry business on Sydney's Northern Beaches, specialising in high-end pergolas, decks, and architectural carpentry. They were paying an agency $3,000+ monthly for failing ads and basic website management. Ad creatives were mismatched, the site was outdated, and worst of all—it wasn't reflecting the quality of their craftsmanship.
Complete digital transformation from strategy to execution. I conducted a forensic audit, repositioned the brand for their affluent, design-conscious clientele, and built a custom website that finally matched the calibre of their real-world craftsmanship. The result: a digital presence that attracts the right clients and tells the right story.
Digital Consultant / UX Designer / Developer
I was brought in to completely rethink, redesign, and rebuild their digital presence—from strategy to execution. My job was to ensure the brand's online experience finally matched the calibre of their work in the real world.
Three-phase transformation process
Modern, performance-focused architecture
Modern responsive design supporting all screen sizes with custom breakpoints
Lazy loading, high-quality scaling, and optimised delivery for fast performance
Proper metadata, H-structure, alt tags, and sitemaps for search visibility
Google Analytics and GMB integration for accurate traffic and conversion tracking
Immediate impact across all key metrics
This wasn't just a website redesign. It was a strategic repositioning. Ace Building Co. now has a digital presence that attracts the right kind of client, tells the right kind of story, and reflects the quality they bring to every job site.
If you're a business with premium services but a subpar digital presence, this is what's possible when brand, design, and strategy work together.