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Matthew KaneLittleGiantWeb

find me someone who can design my website, build it, and handle everything in between

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I design websites. And build them.

I’m Matthew Kane, a Sydney product designer with a background in leading UX research. I redesign business websites and build digital products with AI, from the first customer question through to the working site.

Matthew Kane, product designer, researcher and developer

Matthew Kane

Senior product designer · Researcher · Builder

Sydney · building since 2013

show me what he’s built

Selected work

Products I design, build and help run.

show me a website he rebuilt

Before and after

Swapitt

The standard Shopify template couldn’t present graded slabs and singles well. Those cards were sold only in the physical shop, so the website didn’t reflect the inventory.

Read private case studyPassword needed

Swapitt's old Shopify template storefront
Before · Shopify template
Swapitt storefront home page with a Topps basketball release banner and promotional tiles for Topps Royalty and Pokémon Delta Reign
After · custom storefront

Ace Building Co.

I replaced a dark, generic website with a warmer visual identity, project photography and clearer routes to an enquiry.

Read the Ace Building Co. case study

Ace Building Co. previous homepage with an interior photograph, overlaid navigation and a services link
Before · agency template
Ace Building Co. homepage with serif headings, interior photography, and consultation and phone buttons
After · rebuilt in React

has he done real research

Research

Interviews, usability testing and service design, from banking to live sport.

what’s his background

Experience

I’ve worked in digital products since 2013 and UX research and design since 2016. I’ve led research and design at ubank and now lead digital development at Swapitt, where I also run a store and manage two staff.

Head of Digital Development · Swapitt2025–present
Lead Researcher · ubank2024–2026
UX Lead · ubank2021–2024
Senior UX Designer · WooliesX2019–2021
Senior UX Designer · Medical Director2018–2019
Senior UX Designer, contract · Fox Sports2018

how does he work

How I work

The method depends on what the project needs. These are examples from the work.

  1. 01

    Start with the actual work

    At Swapitt, I assess cards and list stock myself. Those tasks show me what staff need the tools to do.

  2. 02

    Find the unanswered question

    At ubank, I tested whether people understood why the bank was asking for more financial information.

  3. 03

    Make the decision visible

    I use flows, prototypes and written rules to agree what the experience should do before building it.

  4. 04

    Check the working product

    I build with AI, review the result and test complete journeys using practice data before release.

  5. 05

    Change what gets in the way

    I use feedback and results to decide what comes next. On LeftOver, that meant simplifying screens I had recently redesigned.

how do I reach him

Get in touch

Tell me about your website, product or role. Include what needs to change and any timing you have in mind. I’ll reply by email.

matthewjakekane@icloud.com