Process

How I work

Research, design and development connected by a cycle of making, reviewing and learning.

The approach adapts to the scale of the business and the evidence available.

01
Understand the problem
Start with the task, the people involved and the constraints. Depending on the project, that means interviews and usability testing, reviewing existing evidence, or carrying out the work alongside staff.
02
Shape the experience
Define the journey, information and business rules before refining the interface. Consider staff workflows, mobile use, permissions and the situations where the expected path breaks down.
03
Build and review
Use AI as a development companion to investigate the code and implement the design. Review the working interface, question assumptions and use relevant checks before release. Product decisions remain my responsibility.
04
Learn through use
Release a focused version and refine it using feedback and observed problems. At Swapitt, listing stock after the website rebuild revealed the time involved in uploading individual cards and informed the batch uploader.
05
Continue improving
Assess new requirements alongside existing responsibilities. At Swapitt, priorities now combine my assessment with requirements from the CFO, with proposed changes discussed so she has visibility.

Discuss the work

I’m interested in roles spanning product design, research and development. Get in touch to discuss the work or an opportunity with your team.