Process
How a project runs
What working with me looks like, from first conversation to launch.
- 01
Research & Strategy
First I work out what the real problem is, which is usually not the one in the brief. For Ace Building that meant going through their ad spend and their competitors before I touched any code, and finding the site was pitched at completely the wrong buyer. You get findings you can act on, not a deck.
- 02
Design
I design against what the research found. That covers the interface, but also the parts people skip: how staff will use the admin screens all day, what happens on a phone in a shop, who is allowed to see what.
- 03
Prototyping & Production
Then I build it. No handoff to a separate developer, no theme with your logo dropped on top. Swapitt’s bulk upload tool exists because I sat and watched someone spend ten minutes listing a single card.
- 04
Iterate & Go Live
Real users change things. I would rather get it in front of people early and fix what breaks than spend another month in Figma guessing.
- 05
Ongoing Support
I stay on after launch. Swapitt went live over a year ago and I still work on it every day.