what’s his background
Experience
Research and UX leadership at ubank, senior design work across Australian businesses, and hands-on product development at Swapitt.
I joined Swapitt as a freelancer in 2025 while I was Lead Researcher at ubank, then went full-time in February 2026. I lead its digital development and manage a physical store and two staff. My earlier work spans banking, retail, telecommunications, healthcare and sport.
What I’ve been responsible for
At Swapitt, I design and build the storefront and staff tools with AI. The work includes listing stock, customer offers and the records behind store operations.
At ubank, I led UX work on signup and later supported the design chapter as Lead Researcher. I helped designers plan studies, coached them individually and worked with product and engineering on what to test and how to judge the result.
At WooliesX, my projects included mobile-plan purchase journeys and account access across Woolworths and Rewards. At Fox Sports, I mapped and prototyped live streaming within existing sports apps. Earlier Vodafone work covered NBN service journeys and the Qantas campaign.
The case studies separate my contribution from the team’s work and distinguish prototype findings from results after launch.
show me the results
Selected work
Products I design, build and help run.
has he done real research
Research
Interviews, usability testing and service design, from banking to live sport.
Reframing the Woolworths Mobile purchase journey
Woolworths Mobile · UX research
Six shoppers exposed problems beyond promotions. I used the findings to help reshape the mobile-plan purchase journey.
10%
increase in signup completion reported at ubank
Read private ubank study →Password needed
More studies
Adding live streaming to Fox League and Fox FootyExploring trust in a modelling marketplaceUntangling Woolworths and Rewards loginsBringing NBN into Vodafone’s service experienceA Galaxy S8 campaign under a two-week deadlineConnecting five entry points to a Qantas offerAdding compliance questions without losing signupshow do I reach him
Have a project or role in mind?
Tell me what you need help with, whether it is a website, a product or a role on your team.
Get in touch