Swapit.com.au

Problem

Limited Shopify Customization

Original site relied on standard Shopify storefront with limited customization, frustrating edits, inefficient workflows, and dependency on costly paid add-ons ($20–$30 each) that failed to deliver needed functionality.

Key Issues: Lack of live stock tracking, poor category organization, inadequate search capabilities, and restrictive templates.

Solution

Custom eCommerce Platform

Rebuilt the entire platform with modern architecture, eliminating add-on dependencies and delivering tailored functionality for collectibles including Pokémon cards, trading cards, NRL cards, and plush toys.

Result: Enhanced performance, usability, and scalability with streamlined operations and increased sales potential.

My Role

Full-Stack Developer & eCommerce Specialist

I collaborated with the client to identify their requirements and delivered a tailored eCommerce solution that enhanced performance, usability, and scalability. This project demonstrates my capability in eCommerce redevelopment, platform migrations, and creating client-specific features to streamline operations and boost sales.

Organization

Enhanced Product Catalog & Organization

The rebuild involved migrating from Shopify's rigid structure to a flexible custom framework, emphasizing performance, security, and maintainability. I incorporated modern tools for data handling, UI components, and deployment, ensuring the site could scale with the client's growing inventory.

→ Migration from restrictive Shopify templates to custom framework
→ Modern architecture emphasizing performance and security
→ Scalable design to accommodate growing inventory
→ Iterative development based on client feedback

Before

Search

Advanced Search & Filtering

Robust category and subcategory systems for easy navigation of collectibles like Pokémon cards, trading cards, NRL items, and plush toys, allowing seamless product management without restrictive templates.

→ Low-res imagery that didn't highlight craftsmanship
→ Generic, template-driven user experience
→ Underperforming SEO with poor structural clarity
→ Brand positioning misaligned with premium market

After

Migration

Platform Migration & Architecture

Shifted from trades directory aesthetic to luxury coastal brand that resonates with affluent homeowners investing in premium upgrades. The rebrand focused on creating a sophisticated visual identity that reflects the quality of their craftsmanship and appeals to their target market of design-conscious clients.

→ A powerful, intuitive search engine with support for keywords
→ Advanced filtering enabling customers to locate specific items
→ Improved discovery rates and user experience
→ Real-time inventory updates to prevent overselling

After

A powerful, intuitive search engine with support for keywords, attributes, and filters, enabling customers to quickly locate specific items and improving discovery rates. Real-time inventory updates prevent overselling, automate stock alerts, and provide accurate availability displays, addressing a core pain point from the original setup.

Custom Framework

Modern architecture with flexible framework replacing restrictive Shopify templates

Advanced Search

Powerful search engine with keyword support, filtering, and improved discovery

Inventory Management

Real-time stock tracking, automated alerts, and accurate availability displays

Responsive Design

Cross-device compatibility with optimized mobile experience for all screen sizes

100%

Cost Reduction

Eliminated expensive Shopify add-ons and monthly dependencies

50%+

Performance Boost

Faster loading times and improved user experience

Custom

Functionality

Tailored features specifically designed for collectibles business

Before vs After Summary

Old Shopify Site

Restrictive template limitations
Expensive add-on dependencies
Poor stock management
Limited customization options

New Custom Platform

Flexible, custom-built architecture
Zero monthly add-on costs
Real-time inventory tracking
Tailored for collectibles business

Ready to Transform Your eCommerce Platform?

If your store faces similar constraints—whether on Shopify, WooCommerce, or another platform—let's discuss how I can rebuild it to meet your exact vision and objectives.

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Project Overview